Lumegent, CrossFit Cowboy Officially Partner

A New Direction for Lumegent

Sean Sweeney, known as the CrossFit Cowboy, officially signed a marketing and public relations contract with Lumegent on Friday night. Sweeney is the first professional athlete Lumegent will represent. To celebrate the new partnership, Lumegent hosted a signing party at its Fallon, Nevada, headquarters replete with live DJ music, catering by the Running Iron Cafe, a kids’ CrossFit challenge, and the reveal of Sweeney’s CrossFit Cowboy logo. There were hundreds of guests in attendance including an appearance by Senator James Settelmeyer, who represents Churchill County at the Nevada Senate.

Guests received a variety of swag branded with the CrossFit Cowboy logo—including towels, posters, baseball cards, hats, and T-shirts—which Sweeney was happy to autograph for those in attendance. The logo features a silhouette of Sweeney climbing a rope while donning his signature cowboy hat. The name “CrossFit Cowboy” appears beneath the silhouette in a stark, sans serif font.

During the signing party, Lumegent team members led tours of the headquarters for guests wanting to learn more about the company. Lumegent was excited to show the local community where the marketing magic happens.

Sweeney’s next stop: regionals. The CrossFit Cowboy will compete at the CrossFit South Regional this weekend, May 18-20, at the Salt Palace Convention Center in Salt Lake City, Utah. Be sure to wish him luck before the big event!